S.O.W.S. “Royals” by Lorde

SOWS v.02

MUSIK MODUS (SOWS) pronounced [sohz]


lorde - pure heroine

Some may say that this week’s song is a bit overdue or perhaps outdated when it comes to how fast pop music moves in and out of the popular listening circuit these days, but I would argue that that is exactly the point of a song like this one; a bit counter-culture.

Ella Marija Lani Yelich-O’Connor was born in New Zealand in November 1996 (and that is not a typo, she is only 17). Known by her stage name, Lorde, Ella’s record Pure Heroine was a number one hit within the first month of its release in the U.S. In interviews Lorde had acknowledged, “I had a sneaking suspicion that it might do all right,” and that is an understatement. Pure Heroine sold 85,000 copies within the first week of its release.

But, what makes Lorde so special? There have been plenty of one-hit wonders that top the charts. I find that what sets her apart from the rest of her pop/hip-hop counterparts is that she does not identify with that sect of the music world. In fact, she fights against it. The lyrics in “Royals” tell a story about living within an average lifestyle and being content in that. She has even gone as far as requesting that radio stations stop playing “Royals” in an effort to give her listeners “breathing room before she releases new music.” She also said in interviews that she would hate for her fans to start hating her music because it is overplayed. I think we can all attest to pop music being overplayed on T.V. and radio. That is a sense of maturity that is well beyond her years, and I find it admirable and worth sharing in today’s S.O.W.

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