ALL I NEED RADIOHEAD IN RAINBOWS
In Rainbows is a perfect example of music in the Pay-What-You-Want market. Upon it’s release on Radiohead’s website, the band offered it, available for download, only asking for the amount of payment that the downloader saw appropriate. In their words, “It’s Up To You,” and yes zero dollars was perfectly acceptable. While this was intended to turn a 100% profit for the band because the album was not tied to a label of any kind, it ultimately revealed that most fans, regardless of how dedicated they really are, were more likely to download music for “free” anyway, by more illegitimate means, such as torrent providers and P2P file sharing. The download site was eventually removed and after the physical release of In Rainbows, the album went Number One in the UK and United States.
For the record, while I received this album from my brother by copying the music off of his hard drive , I bought a physical copy soon after. I would hope that an experiment such as this would motivate listeners to look inside themselves and ask, “Is the music itself REALLY, ‘All I Need,’ or is there more to the art of a record than just downloads, mp3 files, and all I WANT.” You decide.